DC SHOES - PRODUCT DESIGN & BRAND STRATEGY

Overview: Designed a range of apparel and headwear that honored the brand’s legacy while introducing bold, innovative elements to connect with a wider, more diverse audience.

Process: Collaborated with cross-functional teams to develop materials, create tech packs, and finalize designs. Managed production and ensured alignment with the brand’s ethos.

Impact: Elevated brand perception and engagement, driving a 30% increase in product line sales.