Creative Director with Vision, Leading Design with Purpose.
I specialize in crafting products that are both innovative and deeply connected to culture. With experience at the helm of design for brands like DC Shoes, Mitchell & Ness, and currently consulting for Sorel under Columbia Sportswear, I bring a unique perspective that combines design, strategy, and business acumen to every project I lead.
Over the past 15 years, I've led design efforts across some of the most influential names in streetwear, sportswear, and outdoor lifestyle. From my time as Global Creative Design Director at DC Shoes, where I created product lines that pushed the boundaries of performance and style, to my current role as a consultant for Sorel, working on their outerwear, apparel, and accessories, I’ve always aimed to build products that speak to the consumer’s sense of identity and culture. In addition to working with established brands, I run 'nohl. A Creative Leadership Agency,' where I help brands navigate the complexities of creative direction, brand strategy, and product development.
Core Skills
Creative Direction
Brand Identity Development
Product Design (Apparel, Headwear, Accessories)
Material Sourcing & Technical Development
Strategic Planning & Brand Positioning
Project Management & Production Oversight
What They Say
“Nohl’s design vision has played a significant role in shaping the modern streetwear landscape. He brings an unmatched ability to fuse culture and creativity into tangible products that resonate with consumers.” – Client/Collaborator